Recent update from the ‘Heaven on Earth’, Kashmir shows that the tourism industry in the state is going through a low phase due to an unprecedented dry spell. This has resulted in a major drop in tourist arrivals and in cancellations as well. Because of low to no snowfall, a number of tourists have cancelled their trips which has a negative impact on the region's winter tourism. Some of the premium winter and snowfall destinations in Kashmir such as Gulmarg and Pahalgam are badly affected by this.

As per reports, Gulmarg has seen a 20-30% reduction in business because of dry spell. The condition is worst in Pahalgam and Srinagar, where bookings have dropped by up to 50%. The situation is bad and threatens the tourism economy in the region.

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However, the worst thing to happen was the postponement of the 2025 Khelo India Winter Games. The event draws large crowds and tourists and it helps boost the winter tourism business in the region. Because of this, further cancellations happened and as expectations of increased tourist traffic for the event faded. Locals have expressed concern over the unchecked growth of commercial ventures in the region, suggesting that both climate change and excessive development are resulting in the challenges facing the tourism industry.